Project Connect presents Andy Cunningham, founder of Cunningham Collective. Starting in 1983 with Steve Jobs and the Macintosh personal computer, Andy has helped many of Silicon Valley’s most innovative entrepreneurs create categories, introduce new brands, and launch hundreds of products. This masterclass will be an expanded and more detailed introduction to Brand Strategy followed by an interactive exercise with the group. Andy will focus on additional exemplary cases of brand strategy achieving optimal positioning.
Limited to 30 places.