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Kiwi virtual reality and augmented reality getting real

The New Zealand virtual reality and augmented reality (VRAR) industry sector’s forecast revenues are estimated to be worth more than $320 million within two years, a report release today says.

The publication was commissioned by the New Zealand Virtual Reality and Augmented Reality Association (NZVRARA), which is a part of the New Zealand Tech Alliance.

The NZVRARA was formed last year, has more than 110 members. More than 1100 full time equivalent staff are currently employed in the sector in New Zealand and is conservatively estimated to double in two years. Globally, AR is predicted to be the fastest growth segment in the world with forecast global revenues of $US83 billion.

Forecast revenues for the sector at more than $320 million compares favourably with the New Zealand games development industry has 2016 revenues of around $100 million, NZTech chief executive Graeme Muller says.

“The VRAR industry is expected to face skills shortage within two years, according to a NZVRARA industry survey undertaken in July this this year.

Today’s report recommends independent annual surveys for headcount, revenue and key metrics in the VRAR sector which is positive.

“Sector industry survey participants are adamant that building scale among members to provide offshore services is important to continue taking a leadership role internationally. Companies such as Auckland’s M Theory are already demonstrating their work offshore.

“The sector has some globally dominant market positions in holographic capture, games development, 360 degree filming such as Animation Research Ltd for the America’s Cup, and augmented reality such as Wingnut AR.

“We have researchers operating at the peak of the industry such as Victoria University and Christchurch’s HIT Lab NZ.

“A skills shortage for employee acquisition is a major concern for sector participants. The NZVRARA’s student chapter is channelling tertiary students into on-campus VR clubs and linking graduates to member companies for internships and employment.

“Building national capability with VR equipment and AR platforms and building expertise in immersive technologies requires assistance beyond the voluntary and ad hoc activities of the sector.

“New Zealand is already a world leader at story-telling and content creation. Transferring these skillsets to deployment through immersive technologies is well underway, and would be enhanced with great screen sector support.

“Some sector survey participants identified a lack of general business skills as a constraint to growth. The provision of tailored education, training and support for sector company representatives should be considered.”

A second report exploring games and entertainment, tourism, training and education, the role of VR in Enterprises and offshore channels to market will be released later this year.


For further information contact NZTech chief executive Graeme Muller on 021 02520767 or Make Lemonade media specialist Kip Brook on 0275 030188

Photo: NZTech chief executive Graeme Muller

Note: The New Zealand Tech Alliance is a group of independent tech associations from across New Zealand that seek to grow technology. Coordinated by NZTech, the alliance represents nearly 500 organisations that employ more than 100,000 New Zealanders.

NZTech We connect, promote and advance the New Zealand Technology ecosystem to help the tech sector and the economy grow.