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BlockchainNZ Pod E10 with Ben Rose on Marketing in Crypto and Binance in NZ
Ben Rose is the GM of Binance New Zealand. He has a long history of sales, marketing, and growth with New Zealand businesses from start ups to banks like ASB and NIB.
Just last month Binance launched here in the New Zealand market and Ben is tasked with growing the crypto market and maybe bringing back our futures trading once Binance is properly licenced.
In this conversation we touch on marketing, regulation, education and some self sovereign topics like custody and ownership.
Some notes from the show:
Tesla’s no spend marketing https://www.visualcapitalist.com/comparing-teslas-spending-on-rd-and-marketing-per-car-to-other-automakers/
Binance registers in NZ https://www.rnz.co.nz/news/business/475949/online-cryptocurrency-exchange-binance-registers-in-new-zealand
1-in-10 Kiwi’s hold crypto https://www.interest.co.nz/personal-finance/116362/fma-survey-shows-1-10-kiwis-holding-crypto-assets-while-direct-share
NTSB retrospective https://www.ntsb.gov/safety/safety-studies/Pages/SR0701.aspx
Robett Hollis busting myths https://www.binance.com/en-NZ/blog/all/binance-new-zealand–robett-hollis-join-forces-to-bust-myths-about-crypto-for-kiwis-%E2%9A%A1%EF%B8%8Fnew-episode%E2%9A%A1%EF%B8%8F-4417981664035012897
Federal Reserve Building (NYC) https://en.wikipedia.org/wiki/Federal_Reserve_Bank_of_New_York_Building
Is there any gold in Fort Knox (Kentucky)? https://www.cbsnews.com/news/is-there-gold-in-fort-knox/
Blackrock’s long journey toward crypto adoption https://finance.yahoo.com/news/inside-blackrocks-long-journey-toward-120500683.html
Koura’s crypto Kiwisaver fund https://www.kourawealth.co.nz/specialty-growth-funds/crypto-fund
NZ Sales & Marketing Insider podcast https://www.podcasts.nz/nz-sales-marketing-insider/
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Recorded at blockheight 762353. The BCNZ podcast was founded in 2022 by Jeff Nijsse and Bryan Ventura.