Navigating our creative future

Earlier this year, Wellington was the epicentre of a global conversation about AI in the creative industries. The two day conference delved into the transformative role of AI in creativity and here are the highlights:

Exploring cutting-edge technology

Wētā FX’s Kimball Thurston showcased machine learning’s advancements in visual effects and how the Wellington company is embedding the technology in the tools to help their artists. Danijela Horak, Head of AI Research, BBC explored AI’s role in restoring archival footage, demonstrating both the benefits and unintended consequences. 

Collective creativity and responsibility

Discussions emphasised the creative industry’s responsibility to balance innovation and economic viability. AI is seen as a catalyst for new ideas, but human creativity and judgement are irreplaceable. Themes of economic accessibility, transparency and misinformation were prominent. This underlined the critical role of artists in navigating digital identity and ethics.

Transparency and trust 

The second day highlighted the importance of transparency and trust in integrating AI into creative processes. Discussions acknowledged AI’s role in generating concept art and enhancing creativity while maintaining the human touch. Strategic priorities emerged, focused on building trust in information, improving source verification and promoting transparency. Educational initiatives to raise inclusiveness and develop talent were also highlighted. Later sessions also addressed the ethical implications and society impacts of AI. 

The generative AI revolution

Further discussion examined AI as a creative tool that unlocks potential and accelerates production. Debates on generative AI’s classification as a tool or something more sophisticated were vigorous. Topics including data source transparency, co-regulation and creator rights dominated the conversation, alongside the evolving music industry and creator consent. 

Commitment to responsible AI

Discussion on creative ownership rights and educational pathways emphasised the importance of harnessing AI tools effectively. The dichotomy between open and closed AI systems, public concern over data privacy and the authenticity of content was debated. 

The conference highlighted the multifaceted relationship between AI and creativity, weaving together technology, ethics and the future of creative work. The collective commitment to responsibility harnessing AI will ensure human creativity and ethical considerations guide the way forward. This conference marks a significant step towards understanding and responsibility integrating AI into creative processes.This is a summary of the AI in Creative Industries white paper.

Would you like to know more?

Register to attend the NAOI’s 29 August symposium to explore the intersection of natural, artificial and organisational intelligence with creativity. Read more.