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June 4, 2025 EdTechNZ

2025 EdTechNZ Annual Pulse Survey – Key Findings and Insights

The 2025 EdTechNZ Annual Pulse Survey was EdTechNZ’s most ambitious ever. We set out to hear from a senior leader at all 147 EdTechs across New Zealand, personally contacting each founder, CEO, or director. 38% completed the survey. Next year, we continue the journey to a 100% completion rate.

Key highlights:

– $167.5 million in revenue was generated by New Zealand EdTech companies in 2023/2024 — a 7.78% increase from the previous year, underscoring the sector’s growing strength and resilience.
– Export remains a major focus, with 71% of EdTechs exporting, and 45% earning more than half their revenue from international markets.
– K-12 education leads the way, with 74% of companies providing products or services for primary and secondary learners, highlighting a strong commitment to supporting early education outcomes.
– Confidence is high for the year ahead, with 82% of EdTech businesses expecting revenue to increase or remain steady in 2024/2025.

view the HiGHLIGHTS INFOGRAPHIC

To get the full 16 page members report, become a member of EdTechNZ or get in touch to learn more at info@edtechnz.org.nz.

EdTechNZ EdTechNZ is the voice of EdTech in New Zealand, supporting the growth of the sector. Our purpose is to drive the creative use of technology, inside and outside the classroom, for better student outcomes. We aim to facilitate a world class education system for all New Zealanders and showcase local EdTech to the world.