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Applying geo-spatial analytics to improve the customer experience in insurance
Geo-spatial analytics presents new ways to personalise customer experiences, enhance risk assessment, optimise underwriting and accelerate claims processing. For example, real-time mapping of disaster zones enables rapid claims triage and resource deployment after severe weather events. However, challenges include integrating fragmented data sources, ensuring data accuracy, maintaining up-to-date geospatial datasets, and managing high resource and … Continue reading "Applying geo-spatial analytics to improve the customer experience in insurance"
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