Shaping the Future of Customer Engagement

Project Connect presents Kirsty Traill, VP of Customer, Hootsuite
“Shaping the Future of Customer Engagement”

Explore how new technologies and new behaviours are helping to tighten the bonds between brands and consumers. From building stronger connections with customer communities, to the need for hyper-personalisation in social advertising, learn about the seismic shifts headed our way to help you build the capabilities you need to win with customers.

Kirsty is currently the VP of Customer at Hootsuite, the world’s most widely used social media relationship platform, where she is responsible for Hootsuite’s Global Customer Support organization, Voice of the Customer, Customer Experience, Customer Marketing and Customer Advocacy.

Kirsty’s global Customer Support organisation at Hootsuite delivers industry leading support for Hootsuite’s 16M customers worldwide. Kirsty’s team is also responsible for using customer insight to drive strategic initiatives and deliver a superior customer experience.  Kirsty’s Customer Marketing team works to develop strategic programs designed to maximise customer adoption, usage, engagement and retention.  Kirsty also oversees Hootsuite’s Customer Advocacy Strategy, which includes Customer Advisory Boards and Customer Community.

Prior to Hootsuite, Kirsty was the Chief Customer Advocate at Snapfish, a San Francisco based online photo merchandising company.

Kirsty has over 20 years of international experience gained from senior sales & marketing, operations, and general management roles in the US, Canada, Japan, and New Zealand, where she has a track record of effective leadership and business transformation.

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