World’s largest tech firm confirms NZ on right track

Chantal Thomas
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Industry News, NZTech News

The world’s largest tech firm Apple has confirmed New Zealand is on the right track to become a great global tech story, just like tourism, NZTech chief executive Graeme Muller says.

New Zealand is once again proving it excel in what Sir Paul Callaghan once said our strength lies in the weird stuff, Muller says. When the world’s largest tech firm purchases our technology, in this case Power by Proxi we know we are on the right track, doing some great things right.

“The purchase of Power by Proxi by Apple is another sign of the growing strength of New Zealand as a leader of tech innovation. The top 200 tech exporters are now selling more than $7 billion a year into offshore markets while employing thousands of Kiwis here in New Zealand,” Muller says.

“Employment across the tech sector rose by 22 percent between 2015 and 2016 and now accounts for 6 percent of the Kiwi workforce.

“The University of Auckland has become a global centre for wireless charging research and has a faculty built around inductive power transfer, a field pioneered by two Auckland University professors and now used globally.

“Having licensed the technology to Power by Proxi, the university will probably continue to gather licence returns from Apple, and others, as this technology goes mainstream.

“Apple plans to keep the Power by Proxi business and team in New Zealand, no doubt to stay embedded within the world leading wireless charging faculty at Auckland.

“As well as licensing returns for the university and ongoing job growth, the government would have had a decent tax take from the sale as most businesses like Power by Proxi typically have employee share schemes of about 10 percent of the value of the business.

“If Apple purchased Power by Proxi for $100 million, which isn’t beyond reality given Funderbeam estimated their valuation at $112 million late 2016 and if they had 10 percent secured as employee share options, then potentially the purchaser would have had to pay millions in tax.”

Muller says this is not the first time a multinational tech firm has acquired a successful and growing New Zealand tech firm. According to the recent TIN Report 16 percent of New Zealand’s leading tech exporters have been purchased by international firm.

“They continue to invest into these local entities, often for the R&D capabilities, employing more than 5000 people. Not only are they good export earners and employers, the proceeds of the sales usually find their way back into the local tech ecosystem.

“When the owners of TradeMe cashed up many of them invested into Xero to help the next big tech story grow. Other examples of global players still invested in New Zealand include Allied Telesis, BCS Group, Dynamic Controls, Intergen, Skope and Schneider Electric.

“In tourism, New Zealand has been rated one of the top 10 hot spots to visit in the world in 2018, we will soon see in the coming years that, per capita, New Zealand becoming one of the top 10 tech countries in the world. We are not just rugby and tourism anymore,” Muller says.

For further information contact  Make Lemonade media specialist Kip Brook on 0275 030188

Note: NZTech has developed a national alliance, like an airline Star Alliance for tech, which consists of 14 groups, that collectively represent 510 organisations, who employ over 100,000 people.

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