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A Winter Webinar with Mel Rowsell.
TMG Member Special
What is marketing’s role in changing culture? Why it’s critical to your customers, your internal brand and ultimate success.
In celebrating the launch of her first book, Vend co-founder and Wisdom at Work CEO, Mel Rowsell, has agreed to share her insight with TMG members about the key role marketers can play in building a customer-focused brand.
In her book, Leadership for the Fourth Age, Mel explores how getting the environment (culture) right in any company is critical – moving beyond ‘data and logic to build leadership strategies for the information age’.
In this exclusive mid-winter webinar she will share with us how engaging people’s hearts, giving people agency and speaking in ‘real’ language (and not some crazy legalese) can shift the bottom line. She’ll also share how to ensure your internal branding (culture) is in a symbiotic relationship with your externally-facing brand.
And you get all of this – without leaving the comfort (and warmth) of your office, car, lounge or favourite coffee shop – depending on where you might be.
Online meeting room to be emailed post registration.