Digital Marketing Strategy Course – Auckland

SEM, social, websites, email automation … the digital marketing arena is growing rapidly with new technologies and channels, which can make it hard to find your anchor point. Facilitated by a senior industry digital expert, this course gives you a top-line view of the social and digital landscape, and the key areas you need to focus on when developing a digital marketing strategy for your business. You will learn about key digital channels and disciplines, and how to get your digital and social ecosystem working cohesively for your business gain.

Topics covered

In this one day workshop we will explore the digital communication landscape used in modern business practice to help participants develop effective online communication strategies and techniques.

• Why is your professional digital communications strategy important?
• What are your social media goals?: auditing your current online presence
• How do you want to be seen online?: creating the right presence
• How do you stay relevant and current online ?: maintaining your presence
• How do you present with impact in the digital landscape?: presenting in digital contexts ie Email , video conferences , IM Chat etc
• How do you craft professional, effective messages?: planned and unplanned communications for a range of digital media channels

Course participants will also receive a year’s free (premium) access to Grammarly, an online grammar, spelling and lexical checking software application tool. Grammarly will ensure your messages, documents and social media posts are clear, mistake free and effective.

Outcomes

You will:

• Clearly understand the elements of digital marketing and how they can drive business objectives
• Be informed on which digital marketing levers to pull to return the greatest gain for your business
• Create a top-line digital marketing strategy for your business
• Have an action plan on resourcing for best digital marketing output
• Maximise your effectiveness as a skilled digital marketer

Your organisation will:

• Welcome back a digital marketing-conversant team member
• Benefit from a new objectives-led focus on digital marketing activity
• Make the most out of your marketing strategy and digital marketing opportunities

What participants say

“A great refresh in current thinking in the fast moving environment of digital marketing strategy. We were given a useful template for developing and refining our own digital strategy. The facilitator is a very credible course leader.”
Ben Harman – CEO @ Canopy Cancer Care

“The case studies and group discussions allowed me to gain good understanding of the thought processes of marketers. A good summary of the various digital marketing platforms were provided.”
Samson Cheung – Manager @ Ernst & Young Ltd

“This is a great refresher course, covering the digital marketing toolset and the tactics to deliver against core marketing and engagement strategy. The facilitator covered everything from SEM through to the latest uses for Instagram and particularly, measuring what works.”
Gerard Martin – Relationship Manager @ External Providers

Who should attend

• Marketing and communication professionals who need to understand digital disciplines in more depth or want to further develop their existing roles
• Marketing professionals wanting to build and boost their career in digital marketing
• Team members who are planning to get into marketing
• Non-marketers whose roles overlap with digital marketing planning and output

Your organisation may be eligible to use a Capability Development Voucher through the NZTE Regional Business Partner Network on this course. Follow this link to find out more www.exec.auckland.ac.nz/nzte 

This course may qualify as a continuing professional development (CPD) activity.  Please check with your professional body.