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The New Zealand Tech Alliance is a group of independent technology associations from across New Zealand that work together to ensure a strong voice for technology.

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HealthTech Activator – Knowing your Customer and your Market Workshop

This workshop is ideal for all healthtech companies that would like to have a fresh look at their market and how they have validated it to date.

This workshop will help you:

  • Reframe an offering from a product- or technology-centric perspective to a customer-centric perspective
  • Create a Job-To-Be-Done customer motivation canvas
  • Create a value proposition shaped around customer problems and challenges
  • Create a set of customer attribute assumptions to be validated
  • Manage data collection for validation

There will also be many opportunities for discussion, and attendees will leave with actionable learnings to take back to their business.

Event details

Workshop: Tuesday 17 October, 9am – 5pm. Morning and afternoon sessions with lunch, morning and afternoon tea included.
Post-workshop: optional follow up discussion with the workshop facilitators
Cost: $50 (incl. GST and booking fee)

Attendance is limited to eight companies, with a maximum two attendees per company



Oct 17
9:00 am - 5:00 pm
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Callaghan Innovation Auckland
Textile Centre, Ground Floor, 1 Watt Street, Parnell
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