How B2B tech buyers in key markets perceive NZ technology

Find out how B2B tech buyers in the UK, US, Australia and Singapore perceive Aotearoa New Zealand’s tech sector, so you can tailor your offer for greater impact.

At this webinar, you’ll hear the latest insights from research into B2B tech decision-makers in key export markets. It’s part of the
See Tomorrow First campaign
which aims to raise awareness of our tech sector globally.

Key topics

• Does a tech provider’s location or country of origin matter to tech buyers?
• How does our tech sector rank against other international tech markets?
• What are the biggest purchase drivers when it comes to tech decision-making?
• How is our tech sector currently perceived by international tech buyers?

Why attend?

The insights shared by our Market Research Specialist Emily Lynch will help you to:

• understand what B2B tech buyers are seeking when looking for tech companies to partner or invest with
• leverage the research findings for higher impact positioning and brand storytelling
• ensure your marketing and brand are aligned with what global B2B tech decision-makers say is most important to them
• identify how tech exporters, industry and government agencies can work together to lift our tech sector to new heights internationally.

These findings are the last from the See Tomorrow First research series. You’ll also hear from our Sector Lead Richard Cotman on what’s next for the See Tomorrow First brand, and how you can use it in your own brand and market development.

We hope to see you at the webinar! If you can’t make it, please register anyway so you receive links to the webinar recoding, a summary article and the research pack download.

REGISTER NOW