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Movio – Shaping the future of movie marketing
Will Palmer and co-founder Peter Beguely met in 2006 and established a loyalty and CRM solution, originally designed for Berkeley Cinemas in Auckland. The key premise was to analyze transactional data from the loyalty program to create highly targeted and relevant email and SMS marketing campaigns for their loyalty members.
Peter and Will soon realized that they had cracked the formula to increasing cinema attendance. This experience highlighted the need to empower exhibitors to understand and engage with moviegoers via technology that was made specifically with their industry in mind.
Today, Movio is the global leader in marketing data analytics and campaign management software working with leading cinema exhibitors, film distributors and studios. Movio’s mission is to revolutionize the way the film industry interacts with viewers, increase box office revenue and improve the quality of content produced.
Come and hear Will share the Movio story and lessons learnt from growing a global cloud-based analytics and data platform for the movie industry.