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The New Zealand Tech Alliance is a group of independent technology associations from across New Zealand that work together to ensure a strong voice for technology.

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October 2023

HealthTech Activator – Knowing your Customer and your Market Workshop

October 17 @ 9:00 am - 5:00 pm
Callaghan Innovation Auckland, Textile Centre, Ground Floor, 1 Watt Street, Parnell
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This workshop is ideal for all healthtech companies that would like to have a fresh look at their market and how they have validated it to date. This workshop will help you: Reframe an offering from a product- or technology-centric perspective to a customer-centric perspective Create a Job-To-Be-Done customer motivation canvas Create a value proposition shaped around customer problems and challenges Create a set of customer attribute assumptions to be validated Manage data collection for validation There will also be…

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