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Interactive Aotearoa

An analysis of the impact of interactive media and games on New Zealand’s economy and wellbeing.

The Interactive Aotearoa Study drew upon several data sources, research studies and 50 qualitative interviews. It presents a stocktake of interactive media globally and locally, and makes recommendations to grow the social, cultural and economic potential of interactive design in New Zealand.

Report prepared by: NZTech & the New Zealand Game Developers Association (NZGDA)