The New Zealand Tech Alliance is a group of independent technology associations from across New Zealand that work together to ensure a strong voice for technology.
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April 2019
Christchurch Tech Marketers – April Workshop
In April, we go from the sidelines to the engine room. Why it's time for marketing to drive growth at Kiwi tech companies. Compared to our US counterparts, we Kiwi tech marketers don't play a central enough role in fueling growth - at least that’s according to data from the latest Market Measures study of sales and marketing by New Zealand hi-tech companies. Owen Scott, Managing Director, Concentrate. Building on over nine years of data from the survey, Owen Scott…
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