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Kia ora and hello,
It’s been a busy and inspiring few months, with offshore trade missions showcasing some of our incredible companies in the US, UK and Australia. Back in Aotearoa, a busy Techweek was followed by a celebration of our community at the Hi-Tech Awards Gala. Ka rawe, what a night it was!
With New Zealand borders open again, we’re in a perfect position to start telling our unified Tech Story to the world, and planning for the offshore campaign is well underway.
The Tech Story Team has recently finished a nationwide roadshow of workshops, led by New Zealand Story, helping tech businesses to refine their unique stories and start to use the free sales and marketing tools available as part of the Tech Story initiative.
It was great to get out into the regions and see firsthand how the See Tomorrow First message is resonating, and to gather feedback on the tools our tech businesses need to make an impact offshore, and align with the national story.
Read on for more info, examples of See Tomorrow First in use, and tips and tricks on how to leverage the campaign in your own offshore activity.
The Tech Story Team